Sunday, January 23, 2011
How to properly improve the refuse collection point and the unit price of Google Adsense CTR
How to properly improve the refuse collection point and the unit price of Google Adsense CTR
Most owners in the eyes of garbage site "garbage" is a type of site rather than an adjective. They usually think that by copying the (acquisition) or other means the information collected to do the content of the site is called refuse collection points, of course, there are functional and service of refuse collection points.
Garbage station is a network time fast moving consumer goods, the biggest feature is the refuse collection point on the highly repetitive information on the Internet, so the eyes of the search engines refuse the value is limited. However, due to the technical content of refuse collection points and relatively low production costs, so more and more people use it to run Google Adsense.
Unfortunately, many owners will find the garbage station running Google Adsense is not a very wise choice, although the refuse collection points in a very short time a large amount of traffic and clicks, but also found that spam sites from the more ad clicks Unit to lower the lower to 0.01 per click or less. However, many owners feel that this transaction is still cost-effective, so we continue to manufacture waste sites, waste sites after a period of time can be obtained at the beginning of a good income, this time a year we heard that someone made a few ten or hundreds of sites is not surprising.
In fact, it is far from so pessimistic, as long as we stand on the search engines, especially Google, look up the position of the contents of refuse collection points, we can easily improve the waste site Google Adsense Google Adsense ad unit directly affect the price of the parameters of advertising: ads matching, conversion rate and the importance of the site (level).
Raise prices in the preparation of a general until we need to know the unit price, so as to define a concept of high and low. Generally, revenue per click 0.01 to 1.00 are relatively normal, some people may experience higher than the $ 1.0 clicks income is not surprising, since also heard up to ten dollars and hundreds of dollars in price, it is not we are talking about so do not verify the key.
In general, the stronger purchasing power, advertising market overall price level will be higher, we are mainly involved in advertising English and Simplified Chinese, from the foreign countries the situation publisher webmaster (not including professional publishers and cheating ), the English site, click advertising revenue at 0.10 U.S. dollars, the ad under the theme of Chinese websites in different disparities in the overall level to 0.04 dollars. Of course, many people will be much higher or lower than this value, it is an individual situation.
We are saying is rubbish sites, refuse to be a successful site is a university asked, especially in the production and promotion skills, and I know that many people have a high over the way, we can participate in various forums and read their articles to understand. Here is the spam site advertising that price, do not care how many visits it has the number of hits, even if we have to do is just a click, but also his income above USD 0.04.
1, subject
Everyone knows the price of different themes in different keywords, so as a result of the different themes ad click price gap will be very obvious. So you have to choose a suitable theme, this theme can not be too hot, not too unfamiliar. Popular keywords priced the same time there is usually not very high in the search engine rankings, there are fierce competition, high cost of popular keywords even if there is no traffic and click revenue will not be many. qq station, Pham Van station, jokes Station gg generally low price, my price is generally QQ station around 0.01, which is caused by the theme, the theme chosen not correct!
What are the key words high price is the easiest way to search on Google, if the ads on the right side is the advertisers are usually more intense competition in the content, the price will be relatively high. Circulated on the Internet are many versions of the high price list of keywords, it is the earlier stuff, but in fact for most Chinese owners guide for the little, do a skin tumor site does not have through traffic and click fraud is a pieces of a very strange thing. Of course, you can sign up for a adwords account so that can go back to try the various keywords, you know all keywords allow you to set the minimum price.
Principle is to choose a high-priced keywords which you are familiar with and that you are interested to do, rather than those who pick the most expensive keywords, so sites need sustained passion, not overnight, but only you know and are interested in the contents of the to support you continue to move forward, even though it is a waste station. Qq stations such as the now popular to do, but the real qq few big stations, it is the lack of enthusiasm and interest!
There is a special case, select key words to avoid professional and very understanding that Google Adwords in the industry, such as virtual hosts and friends in China and the like, although competition is fierce, but this game adsense advertisers familiar way, they would by very low The price to get traffic
2, user experience
No matter where someone will talk about user experience, and have a high advertising prices is also important user experience. The easiest way is to put yourself as a visitor, will not do for their interest in the site, the user experience excellence in the conversion rate of the ad, so directly related to your ad unit. You should visit your site for each person as the object of your money, so you have to be nice to him
Do not click on the machine as a visitor, so you will not worth the candle. Although many people think that adsense is more in love with the new visitors, but only one of your visitors are interested will stop and read your site, have a chance to find and click on the ads he was interested in, you have make money
If your station is only obtained through various means, the user's visit, they do not care about your content, but will intentionally or unintentionally click on your ads, but they will also open in the ad pages dropped off before or do not read advertising content, so that your ads will be getting lower and lower prices.
You can not expect users will come back after the visit, at least get them interested in watching him open the page, which is the minimum user experience Google Adsense. Is not difficult to achieve this, design your page a reasonable number, color, harmony with some, to regulate a number of websites, complete some of the information, would be sufficient.
What web site the same ad the highest price? Is best related sites.
Most publishers have a misconception that high-priced high-priced keywords and ads will bring high revenues. We can assume that the highest price for a one-click auto engine advertising 10 dollars in your paper appears on the site may be only a click 1 cent. Google's content-targeted advertising is stressed that relevant and accurate matching. So when you find your site in English that there is no relevant ads, it'll never be secretly glad of.
3, exact match
What kind of content that most accurately match? Text content.
Google Adsense is a favorite text, because that can more easily access to key words and match ads. Google Adsense's technology has been improved, the current match by JS ads will not be affected, iframe serving may still have some problems. Try to avoid large two-page image or FLASH, this page is difficult to match to the advertising, not to mention the exact matches
Google Adsense keyword positioning is very complex, it will consider many factors, including the name of the domain name and url, meta content and page content, which directly affects your ads appear on the page, so you have to pay attention to your web page on any of the content, so that he be faithful to your theme.
4, updates, and a differential update
Update is a Web site to the search engines prefer to constantly update the site, unless your site is very high rating, otherwise you're better than that collection, but the station you up to date, however, Google Adsense is the same
Indeed, many people in the updated and is continually updated, as updates are not set up a special collection of complex things, but he overlooked a major problem: the differences. Do optimization techniques in addition to refuse collection points outside the more important differences. Because the garbage station is the biggest flaw on the high repeat content on the Internet, the publisher can update to overcome this difference in vulnerability, if not a duplicate content Ershi a highly unique, at least not in the eyes of search engines longer be a waste site
Difference update includes new content and edit the content before. In short is to make your information and others not the same, you can edit the title, text structure to achieve. This kind of work do you need to adhere to, until you have a lot of content and the Internet are different waste station and then you become a good site, Google Adsense will love
Difference update includes new content and edit the content before. In short is to make your information and others not the same, you can edit the title, text structure to achieve. This kind of work do you need to adhere to, until you have a lot of content and the Internet are different waste station and then you become a good site, Google Adsense will love
Similar to those broad principles, the implementation of specific individuals will be very different so the gap. But we need to know there is no panacea for everyone, from the advertiser's budget to some extent in certain circumstances, the various owners as part of efforts to strive for more, all the owners will not be able to make big money situation. If you find that you worked hard but the price remains low, then there may be other people to work harder than you or the proposal is not for you. You can access the Advertising Forum to see if other people to give some suggestions, perhaps you have a new inspiration.
Another kind of waste sites, through search engine optimization, or other way to get a lot of traffic, placed on the page advertising and numerous pop-ups, and even malicious code and Trojan horse programs, should be considered a real garbage station, so in Here we do not talk about this type of site was.
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